There are so many blogs out there….what makes this blog right for you? The most important part is that the sponsor of this blog is the World Floor Covering Association (WFCA). The WFCA is the floor covering industry’s only impartial source of information on flooring. The WFCA and its 3,000-strong retail membership are dedicated to providing consumers the information, service and support needed to ensure a successful floor covering purchase experience.
Our goal is to:
Provide you with information that will help you feel confident in your flooring choices.
You can expect to see/learn about:
Specific products
Trends and techniques
Unique installations
Featured retailers
Changes in the industry
Green flooring
How to use the WFCA consumer site
We also hope to provide you with:
Helpful hints to enhance your local shopping experience and the kind of design advice that I would want if I were shopping for floors!
You can look also look forward to the most current product information.
About the authors:
Annette Callari has spent the past 22 years applying her talents in the areas of commercial and interior design markets. In addition to being a veteran A.S.I.D. designer, she is now a Chair Holder of Color Marketing Group International and works closely with other color/design professionals around the world in creating color forecasts for home interiors.
In addition to serving as a design specialist and spokesperson for the World Floor Covering Association, Annette works as a sales and marketing specialist for Leonard’s Services & Design Centers’ twelve locations in Southern California. In her role, Annette is in charge of providing designer training, developing and writing marketing materials, co-presenting to builders and commercial developers, and overseeing major corporate design projects.
Steve Cooper has been writing and editing books and magazines about homes and flooring for more than 20 years. He lives in a carpenter Gothic house, where the living room and dining room still have the original oak floors from the early 1920s.