Welcome to Floor Talk!

There are so many blogs out there….what makes this blog right for you? The most important part is that the sponsor of this blog is the World Floor Covering Association (WFCA). The WFCA is the floor covering industry’s only impartial source of information on flooring. The WFCA and its 3,000-strong retail membership are dedicated to providing consumers the information, service and support needed to ensure a successful floor covering purchase experience.

Our goal is to:

Provide you with information that will help you feel confident in your flooring choices.

You can expect to see/learn about:

Specific products

Trends and techniques

Unique installations

Featured retailers

Changes in the industry

Green flooring

How to use the WFCA consumer site

We also hope to provide you with:

Helpful hints to enhance your local shopping experience and the kind of design advice that I would want if I were shopping for floors!

You can look also look forward to the most current product information.

About the authors:

HEAD SHOTAnnette Callari has spent the past 22 years applying her talents in the areas of commercial and interior design markets. In addition to being a veteran A.S.I.D. designer, she is now a Chair Holder of Color Marketing Group International and works closely with other color/design professionals around the world in creating color forecasts for home interiors.

In addition to serving as a design specialist and spokesperson for the World Floor Covering Association, Annette works as a specifier and sales specialist for Amtico International. 


steve-cooper_smallSteve Cooper has been writing and editing books and magazines about homes and flooring for more than 20 years. He lives in a carpenter Gothic house, where the living room and dining room still have the original oak floors from the early 1920s.