Submitted by Annette Callari, ASID; CMG
Porcelanosa USA is a well-known name when it comes to innovative tile design and sleek, contemporary cabinetry for kitchens and baths. The European flavor is pervasive, building artistic focus around line, shape and form in every one of their high-design collections. Gama Decor (www.gama-decor.com) provides the inspiration for these Uber-contemporary
K & B collections, and touring their website is like visiting a fine art museum.
Now, here’s a surprise for you: Porcelanosa Group is taking interiors one step further by offering “Living Colours” by Wood Tec Porcelain/Hardwoods (www.discoverwoodtec.com). This is a remarkable collection of engineered hardwood floors that captures the essence of true European styling. Extra-wide planks in rich wood veneers are being offered as a floating floor system! Although it is a “place and click” floor, this is not a do-it-yourself project. These planks, averaging 7 feet in length with widths up to 7 inches, are designed for rooms of grand proportions, and are best laid by a professional. Slightly beveled edges create a magnificent profile for floors and for walls. And, this luxury collection of hardwoods offers two choices of finishes. Approved for commercial use (floors can be glued down for commercial), high traffic applications would require a durable UV-urethane finish. That finish comes with a 25 year Wear Warranty. Residentially, you can have your choice of the urethane finish OR a hand-rubbed carnuba wax finish. The hand rubbed finish produces an opulent glow that definitely speaks “luxury”. “Living Colours” is the real deal–manufactured in Europe– nine of the fifteen wood lines are stocked by Porcelanosa here in the United States. These woods are all formaldehyde free, and a powerful selling feature is that they are FSC Certified. The Forest Stewardship Council oversees this program to be sure that for every tree harvested in the manufacturing process, three are planted in its place.
Viewing “Living Colours” hardwoods in person was a real treat for the 300 designers who were invited to a private showing in Anaheim, CA. The floors exuded class and charm on a grand scale, and the Porcelanosa kitchens and baths designed to showcase these woods made an elegant statement. I am always interested in how well floors function in real life, and another huge buyer benefit is that place-and-click flooring systems allow for damaged planks to be easily replaced over time, if the need should arise. Even if the damage occurs in the middle of a room, the affected board(s) can be routed out and replaced.
I have probably given you just enough information to whet your design appetite, and if that’s the case, then good, I’ve done my job! You will want to see these floors for yourself, no doubt. If you are enamored of fine things steeped in European quality, these beautiful floors will definitely suit your tastes. A little bit of Spain awaits you at your local Porcelanosa location. Go forth and explore.