Submitted by: Steve Cooper

Anderson Jatoba roomThere are few greater annoyances—more than annoyances, really—than discovering scratches, scuffs, dents and other damage to new wood flooring. Makes you feel like beauty has become the beast.

Fortunately, avoiding damage is possible. It’s a matter of taking a smart first step when you buy flooring. Look for products made to resist everyday assault from dog claws, grains of sand, dining room chairs, high heels, and such. Brand-name companies continually work to harden their finishes.

Anderson Hardwood has built its reputation on floors that stand up to punishment while also attracting attention through the natural appeal of wood. Specializing in popular dark floors, the company offers exquisite products in oak, maple, hickory, cherry and birch. The company makes planks up to seven inches wide and some are hand-scraped, which makes for a memorable finish.

Homeowners can be confident that these will stand up to abuse because Anderson floors are made from the hardest part of the tree. Compared to wood flooring sold strictly on price, this makes their pecan planks 102 percent harder, maple planks 77 percent harder, and oak planks 41 percent harder.

Not strong enough for you? Anderson has now added a new finish called Luster-Lock Ultra, a proprietary smooth, glossy surface. This formula makes the floor six times more scuff- and abrasion-resistant than competing finishes.

Based on performance of the new finish, Anderson is doubling finish warranties on their 3/8-inch, 5-ply products to 30 years and their 1/2-inch products to 50 years. Smooth-faced products also get 30-year finish warranties and solid-textured floors get 50-year warranties.

No more beast. Just beauty.

­­­­­­­­Anderson Jatoba detail




There’s more late-breaking news about Anderson Hardwood flooring:

1. All Anderson flooring is now GREENGUARD Children & Schools certified, which guarantees products will contribute to good indoor-air quality. For certification, flooring was tested for the presence of more than 10,000 different volatile organic compounds (VOCs) and to make certain that formaldehyde is present only in exceedingly small amounts (less than 13.5 parts per billion). To maintain the certificate, flooring is regularly retested.

Go big green!

2. Flooring in the Tropical Reflections collection features Anderson’s exclusive PermaColor natural aging process. This process creates a deep, high-gloss finish without the use of stains, solvents or chemicals.

Breath easy, people.

Posted Monday, August 23rd, 2010 at 2:09 pm
Filed Under Category: Design Trends, Eco-Friendly / Green / Green Flooring, Flooring Maintenance, Hardwood Flooring, New Flooring Products
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