Love That “Old Dirty Goat”

Submitted by Annette Callari, Allied ASID; CMG

Old Dirty Goat 2A few weeks back, I posted a blog about new directions in wood products.  Well, this blog dovetails with that subject beautifully.  I’ve always been fascinated by reclaimed wood products, where they came from, their history, and their future.  Companies that take the time to search out, harvest, and rejuvenate reclaimed woods should be commended.  What an excellent example of reusing resources and promoting sustainability.  Authentic Pine Floors in Locust Grove, Georgia is definitely one of those companies.

Started in 1984, Authentic Pine Floors can cater to the customer looking for a custom-finished solid wood floor that fits an “Olde World” profile, or the customer searching out unique pre-finished wood stains.  They describe their product as “recycled, antique in origin, hand-rubbed with oil; and custom stained”.  Now that certainly stirs the imagination.  Sources for their solid hardwoods are concentrated throughout the Southeast part of our country. Beautiful heart pine, aged wide-plank oak, and wide-plank walnut each tell a story of their own.  From old bridges to small town churches, their woods have a rich history. The Southeast, it turns out, is a treasure trove of aged woods waiting to be assigned a second life.  The antique heart pine collection was reclaimed from massive beams of distilleries and warehouses built in the19th century.

Prefinished, site finished, and engineered wood floors are all part of the offerings from Authentic Pine Floors.  That’s where Old Dirty Goat comes in.  Yes, it is one of the custom finishes used on the reclaimed heart pine.  The claim to fame of Old Dirty Goat lies in the light to dark tonality it gives the hardwood floor.  Its got character and sass, and so much intensity, the principals of this company said that “no other name would do…”  Love it—both the name and the look.  Weathered gray wash on solid pine is another finish I want to draw to your attention.  Warm gray tones are hot, hot, hot, and here’s a floor that will underscore that trend beautifully.  Heart pine is harder than the pine we are familiar with, so no worries about these floors living up to the use of an active family.

I spoke with the local distributor for Authentic Pine Floors here in Southern California, and I was amazed at the affordability per square foot of these floors.  That’s pretty astounding given the uniqueness of the product.  I encourage you to go online yourself at www.authenticpinefloors.com to investigate further and find a distributor in your part of the country. Plus, I know you want to get a look at Old Dirty Goat—admit it. And I do want to mention that you can install any of these floors unfinished too.  I cannot tell you how huge the trend of using wood floors in their natural state will upsurge over the next few years. It will become HUGE as we turn towards that which is real and as close to natural as possible.  Design is now all about authenticity (you’ve heard that a time or two from me) and back to basics. 

FloorTalk has an important job to do, and one that I take very seriously.  That job is to steer you towards unique design products. But also to provide you with a working knowledge of design trends that are here to stay. Those two elements in combination will help you create a timeless design, impervious to fads that come and go.  Hopefully I’ve accomplished both of those goals in this blog, and you have my promise I will continue to do just that.  Stay tuned…

For more information on flooring visit the World Floor Covering Association’s Consumer Carpet & Flooring Guide.

New Design Frontiers – Answers To Critical Questions

Submitted by Annette M. Callari, Allied ASID; Chair Holder Color Marketing Group International

2010-11-05@18.31.34It’s time to prepare for the upcoming International Conference of the Color Marketing Group, and I have several research papers I’ve just completed.  It occurred to me that one of these subjects might be of interest to you.  Even though it’s structured to communicate designer to designer; I have total confidence that Floor Talk readers can interpret this information and take away some worthwhile ideas. 

So what you are about to read is the inside story on what’s evolving in the world of interior design and how these new developments will influence coming colors.  Our job at CMG will be to interpret these markers into the new color palettes for 2012 and beyond.  I hope you enjoy your sneak peek…. and, as always, I invite your comments.

 RESEARCH QUESTION:  WHAT ARE THE MAJOR INFLUENCES AND DRIVERS TO “NEXT” COLORS?

Major drivers have not changed very much over the past few years, perhaps because we are still struggling economically, socially and politically.  Our country is trying desperately to find itself and to get back onto stable ground.   Collectively, the emotional climate of the country is cautious and somewhat shell-shocked at the economic hardships we are dealing with.  The influence this has on color shows a tendency towards calm but interesting colors.  Colors we can live with and not tire of quickly.  That means colors with chameleon qualities that change with the light of day.  The palette will balance interesting neutrals with dramatic, optimistic colors. 

2010-11-05@18.45.04-      Will the new palette be nature based? Yes. Colors are driven by the focus on natural materials and their ability to coordinate with stone, brick, grass cloth, sisal, and other natural interior elements..  For that reason, most of the coming colors will be nature-based.  Look for striking colors to join the line-up of sophisticated neutrals, in order to add flashpoints to an interior.  And those flashpoint colors, by the way, are also found in nature.

–      How will color interpret when applied to highly textured surfaces:  walls, fabrics, carpets? The answer to that question influences which colors will make it to the new palette (to be announced).

–      Is Green still the star player for the coming palette?  Blue is surging in popularity as a welcome alternative to green.  From midnight blues to cobalt, to gray-blue hues, every tint and shade will be employed in interior design for 2011-2012 and beyond.

RESEARCH QUESTION:  WHAT TRENDS ARE YOU CURRENTLY TRACKING/FORECASTING THAT WILL AFFECT PRODUCT COLORS? 

Design has become holistic in nature.  Rooms will be treated as blank canvases and design “artists” are using color, shape, form to create a living work of art.  Color is moving into a supporting role to accentuate shape and form, while creating balance and “eye comfort”.  Not to say that colors are not important—on the contrary—the right colors, shades and tints will be critical to the new frontier of holistic design.  Clients don’t want jarring designs.  They want soothing, timeless, nature-based environments that insulate them from a treacherous world and economy.  The timeless aspect of design takes the forefront as discretionary funds for re-designs are harder to come by. 

Unexpected, high-textured materials will be combined to become the superstars of interior design:  examples include grass cloths (on steroids); highly dimensional wall coverings; metallic coated bamboo for wall treatments; corrugated metals; concrete used on walls, floors and countertops; wood on ceilings or vintage beams for architectural interest.  Added to that will be individual pieces that incorporate organic shapes for coffee tables and dining tables; mixing rustic, coarse materials in the same room as marble and brocade; and stacking “shapes” within a room to create repetition and interest.

All of this means that professional designers need to be very well versed on newly introduced materials in the design marketplace; appropriate applications; and twisting usual applications to create interest and focal points. 

2010-11-05@18.45.37Color schemes become inclusive and integral to the concept of holistic design.  Monochromatic schemes take on a new dimension as tints and shades become the defining medium to add depth and dimension to the (canvas) room.  Clients want color, but again, nothing jarring.  Monochromatic with full-range of the hue becomes a popular choice.  Monochromatic + one complement, continues the feeling of quiet but interesting design.

Specialty lighting becomes more important than ever as a tool to assist designers in creating the work of art.  Multiple lighting sources are used within the room to create ambience, highlight special features; and provide functional task lighting.  Intentional shadowing effects (created with directional lighting) are the final touch in creating interest and depth.

High-tech design, even in commercial interiors, is being tempered by softer colors; and using gradations of one color to create interest and dimension.  Polished concrete floors can be colored and “feathered” to produce soft definition and again, play up the element of shape. 

CONCLUSION:  Design is moving towards a very sophisticated, meaningful new level.  Holistic design addresses the client’s psychological & physiological needs on a very real plane.  Colors will be chosen on their individual ability to carry the message of well being, and deliver a color- wise, healthy, soothing environment.