By Annette M. Callari, Allied ASID; CMG
Crossville Tile is an established name in the world of porcelain and natural stone for floors and walls. If you are familiar with Crossville, then you’ve already seen their colorful creations in stone, glass and metal mosaics. It’s all pretty impressive, because the key element to all of their collections is COLOR (my favorite subject).
Crossville has found a way to personalize color and simplify coordination. In their own words: “…Color is the foundation of design, and in many ways, the foundation of living. Color teaches us harmony and contrast, chaos and calm, very often in the same space…” You can’t say it better than that. One of the latest chapters in their continuing color story is the introduction of a collection brought out earlier this year called Color by Numbers. This collection features six garden-hued wall tile palettes designed to coordinate with the bestsellers from their Crossville Color Blox floor tile collection. But here’s a twist I know you won’t expect. Both of these Crossville palettes cross over to harmonize with Benjamin Moore’s “Aura” paints!!!
Color is tricky and can be the most challenging element of putting together a great design. This collaboration between Crossville and Benjamin Moore provides consumers a valuable design tool that can really help you choose colors with confidence. Interesting to note that Color Marketing Group International identified “consumers’ commitment to color” as a key design trend for the next several years. The big news is that Americans are embracing real color. We are constantly exposed to global color through the Internet, the media, and of course, fashion. With this connection to worldwide colors, we’ve developed a comfort level with vibrant palettes, balanced with the neutrals we love so much. With that said, that comfort level interprets into new color harmonies in our homes that validate this predicted commitment to color. Crossville couldn’t have timed it better as to their introduction of Color Blox and Color by Numbers. You definitely need to check out these stunners and can see them at www.crossvilleinc.com.
There’s more to this story, as it takes on design with a purpose. For the first time in the history of the company, Crossville is pledging a portion of profits from the Glass Blox Collection to be donated to charity. Gita Tao, Manager of West Coast Residential Sales conceived this idea back in 2007, and since that time, Crossville has been donating to The Common Thread for the Cure. This foundation supports families of the flooring and furnishings industry in the battle against breast cancer, through Helping Hands Grants. These confidential financial grants are provided to assist individuals (and their families) battling breast cancer, helping them meet the financial obligations not covered by insurance. Assistance is offered at a time when medical bills are mounting and income is often lost. Grants, to date, have been used for transportation, household expenses, child care, tuition, home repairs and other areas that contribute to a better quality of life.
Just writing this blog inspires me to take a closer look at the Glass Blox tile collection for my design clients. Not only can I bring beautiful contemporary colors to interiors, but together we can design with a purpose much greater than ourselves. We need to give accolades to Crossville for thinking beyond “business for profit”, and demonstrating true empathy for those in need.
For more information on flooring visit the World Floor Covering Association’s Consumer Carpet & Flooring Guide.