By Annette Callari, Allied ASID; Chair Holder Color Marketing Group International
The word is out. Luxury Flooring Systems featuring vinyl technology are a hot commodity both residentially and commercially. What’s going on that this genre of floor covering is outpacing every other in the market? Amazing function, aesthetic, ease of maintenance. That’s it! That’s the answer.
If you are in the floor covering industry, you already know that LVT is giving porcelain tile, hardwood floors and natural stone a run for the money. Consumers have found a user-friendly floor system in LVT that gives the authentic beauty of natural materials, but at a more economical cost–and without the care and maintenance headaches. Amtico International (a division of Mannington) has over 40 years in the LVT market. Not only that, it is one of the few LVT’s made in America! Designers and architects gravitate towards the brand because of its long-standing reputation. Amtico is noted for size options, accent pieces, and design styles you cannot find anywhere else.
Spacia is Amtico’s value brand and encompasses woods, stones and contemporary (Abstract) tile designs. Responding to market demand for more styles in this well-priced range, Amtico just added impressive new styles to their Spacia line. You can visit www.america.amtico.com to see the full product range. Here’s what I see that sets Amtico/Spacia apart. They have invested in high-tech, patented film processes that replicate the look of real wood or stone impeccably. But just as important is the engraving process that adds surface texture and distressing to the product. The end result is beauty that you can see and feel. The realism of the product challenges even the most experienced designers to decipher whether it’s the real thing or LVT.
Function is an equal partner to aesthetics in the world of design. So let’s talk about how these floors function. The urethane coatings protect the floor from spills, scratches, scuffs and soil. Damp mopping with a low pH cleaner is all that’s needed. The floors have a low-sheen finish that never has to be reapplied. No wonder Amtico feels confident giving Spacia a 20 year residential warranty (10 year commercial). It’s a performance product that simplifies floor care to the extreme. Beach and desert communities love the product because it can stand up to tracked-in sand. Let’s see hardwood floors do that. I could give you a ton of technical specifications to back all this up, but let’s keep it simple. This is a discovery you need to make for yourself. I predict you will be astounded and ask the question: why haven’t I found this product sooner?
Keep a close eye on the Amtico website (www.america.amtico.com). I happen to know that over seventy new products are on their way to be added to the Amtico line this Fall. Stay tuned. Good things await…