For Women Only

By Annette Callari, Allied ASID; Chair Holder, CMG

SDCFCA-003_300Every now and then it’s okay to plan a “women’s only” event.  I look at it that we are “sparing” our male associates the duty of having to attend every single event we plan (we are a very social gender, after all).  With that healthy mindset, the San Diego County Floor Covering Association hosted their first-ever Women’s Networking get-together on September 6th, 2012.

The guest list included ladies associated, in some manner, with floor covering throughout the Southern California region.  Distributor staff members, Manufacturers’ reps, interior designers, retail store owners and staff all attended.  What a great opportunity to reconnect, regenerate, and get updated on what SDCFCA is doing. Also, attendees had the opportunity to suggest new ideas as well.

SDCFCA-004_300SDCFCA is hugely involved and doing great things.  Board members Annette Johnston, Judy Wells, and Marcy Lehnherr presented the projects currently underway:

–       SDCFCA sponsors an on-going Hardship/Scholarship Fund to assist industry members.  Besides offering funds for furthering education to industry members and their families, the Hardship Committee also reviews individual requests from members who may have medical or personal situations causing extreme hardship.  This is benevolent assistance at its very best.

–       Upcoming event, “Women Build for Habitat” will offer a volunteer day for the ladies of the floor covering industry to assist Habitat for Humanity.

–       The chapter is forming their own Walk/Run Team to participate in raising funds for breast cancer research.

–       Also under construction is a Walk/Run Sponsorship Event to benefit the March of Dimes

SDCFCA-002_300And, just for fun, the chapter will be announcing more definite plans for their upcoming golf tournament in 2013, a day at the races (again, to benefit a chosen charity), a relevant CEU presentation for members, and more events to come….    My take-away from this casual networking night was that SDCFCA is definitely in touch with the needs of its membership, the industry, and their community.  They are extremely involved and creative as they lay plans for the coming year.

Wine, appetizers, networking, and supporting each other were the hallmarks of the evening.  But this sorority of ladies, involved and dedicated to reaching out on behalf of the floor covering industry, was the real inspiration.  So glad I was there to capture the spirit and share the news with you.

…And Everything New Under The Sun

By Annette M. Callari, Allied ASID; CMG

bentley-prince-street_350Well, perhaps not everything new under the sun, but I did want to dedicate this blog to some of the starlets in the world of floor coverings.  One thing is certain: there is no shortage of new flooring products to entice consumers to buy.  Manufacturers know they have to be better, brighter, more colorful, and more innovative than any of their competitors if they are going to attract consumer dollars.  That interprets to an ‘innovation war’ going on within the industry, and the true winners of that war will be the consumer.

So what’s making headlines in flooring that might inspire consumers to open their wallets?  Here are just a few highlights:

Illuminated Linen- Carpet from Bentley-Prince Street –

Design trends continue to embrace history.  Capturing simpler times, Bentley used early California homes as the inspiration for this new introduction.  Even the name captures the expectation of natural-look fibers with inherent luster.  And they accomplished exactly that.  You have a choice of broadloom, carpet tile (three sizes available), and even area rug options for just an accent of this high-style carpet.

MOHAWK-TESCOTT-ENG.HARDWOOD_350Tescott Maple Black- Engineered Hardwood by Mohawk  –

This is a true find!  This engineered hardwood floor merges a contemporary and traditional look into one beautiful floor.  Shades of black and gray, with just a touch of golden highlights, produce a sleek look with a lively character.  This is the kind of floor that brings to a design an ageless quality and will work well with any of color scheme.

crossville_wavelength_350Wavelengh- Tile by Crossville – Mandala Collection

In early 2012, Sherwin-Williams Paints declared “Tangerine Tango” to be the color of the year.  Well here it is in all of its magnificence.  Crossville introduced a zesty new tile pattern called “Wavelength” which is part of their Mandala Collection.  Their color version ot “T.T.”  is the color  “Cayenne” and it suggests something spicy and tasty.  That pretty much describes Wavelength accurately.


Atelier- Ceramic Tile by Devon & Devon (Florence, Italy)

If you are looking to add some international flavor to your interiors, do take a look at “Atelier” tile.  This innovative company has built an entire collection around black & white!  Nine designs utilize unusual shapes and sizes of ceramic tile to create a charming selection of styles—all with a European flair.  They start with over-sized ceramic slabs and precision cut these novelty shapes.   Take a look at


Metal Foil and Metal Tin- Luxury Vinyl Tile by Amtico International (Div. of Mannington)

Since luxury vinyl tile is the fastest growing segment in floor covering, I had to include something wonderful from that category.  Amtico is noted for their creative styling.  Here’s a perfect example.  Using their Signature Layout/Herringbone Pleat design, this designer mixed Metal Foil and Metal Tin luxury vinyl tiles to create a contemporary floor with subtle shading. It’s durable (25 year residential warranty!) and ridiculously easy to maintain (damp mop with low pH cleaner).  If you are looking for something different, family-friendly, and favoring high-style design, this is it.

Wish I had room for more, but Word Count is my master.  So I’ll have to leave you wanting more (which is never a bad thing…) Stay tuned to future blogs.  This story is to be continued.