Broadway Added To Emser Portfolio

By Annette M. Callari, Allied ASID; CMG

Emser-Broadway-Flyer_300Just the word “Broadway” conjures up some lively images: busy thoroughfares bustling with sophisticated pedestrians, colorful jumbo-trons advertising the latest and greatest products, brightly lit theaters hosting cutting-edge entertainment. So as Emser Tile’s latest product introduction is called “Broadway”, you would correctly expect it to be something special.

Broadway is a highly-polished glazed porcelain that echoes the beauty of real marble. Emser is quite proud of their HD Technology, and that is the technology that produced the realistic marble veining characteristic of “Broadway”.

Product development teams are tuned in to the consumers’ wish list for flooring products. Some of the top cited “must-haves” are products that are easy maintenance. Natural-looking manmade products are also high on the list. And finally, well priced products that offer the authentic looks of real stone, wood, marble, etc. (without the higher price tag) are much in demand. That checklist aligns well with the features/benefits Broadway has to offer.

Designers, in particular, are always searching for unique sizes for tile applications, and Broadway certainly answers that call. 13” x 13”, 17” x 17” and 12” x 23” tiles are available, in addition to coordinating trim pieces. Four colors capture authentic marble colors: Andrassy, Gracia, Paulista and Reforma.

Let’s switch to the aesthetic these tiles bring to a design. Large format, high gloss floor tiles give an expansive feel to any room. Contemporary but elegant, Broadway is one of those transitional floor covering products that will suit most applications. Emser Tile has been very active with new introductions this year. Be sure to tour and click on “new arrivals” to see all the latest additions.

High Style – Crossover Design

By Annette M. Callari, ASID; CMG

pv_2460_websquare[1_300]An interesting development is transpiring in the world of design. This is something I predicted early in the year, and now it is becoming reality. Commercial carpet design is not only influencing residential carpet design—it is actually taking some of the residential market share!

Working with a broad base of commercial designers in Southern California helps me identify new design directions. We have seen residential carpet offer everything from silky, long shags, to beautifully sculpted patterns. So why are designers borrowing from their commercial libraries to specify flooring for residential designs?

The most common reason stated by the designers themselves, is that they (and their clients) want a contemporary, tailored, extremely durable carpet. Commercial style constructions may sacrifice a soft, luxurious “hand” (feel), but the three “must-haves” mentioned above more than compensate for the firmer hand.

pv_2641_websquare[1]_300I have a real-life example I can share with you. Designers creating final concept boards for million dollar homes in Marina Del Rey, CA knew exactly the environment they wanted to create. They scouted their commercial library of styles and found several carpets from Mannington Mills that provided subtle geometrics tufted with easy to live with colors. The entire second floor of each luxury home is to be done in commercial grade carpet that will accomplish an elegant but edgy ambience. Commercial carpet palettes are usually ahead of the trend curve. Residential clients benefit from that and can build their design around a trend-forward color harmony.

Take a look at the inset pictures included in this blog. Three stunning examples, all from the creative product development team of Mannington Mills, bring to life exactly what this blog is about. Represented here is a softly geometric pattern, a flowing pastel botanical, and a vineyard-inspired carpet design– all built for commercial use, but translate well to the residential sector. Does that give you an idea or two for your own home?

pv_2668_websquare[1]_300So what’s next on the horizon? Look for commercial and residential to continue to share their best and brightest ideas. Contract environments are borrowing the warmth and inviting colors that residential accomplishes so easily. Residential will continue to explore the high tech possibilities contract carpets can bring to the home. All and all, hybrid carpet design promises to be the next exciting frontier for floor coverings.