Annette Callari | floortalk.wfca.orgI have had the privilege of writing for the World Floor Covering Association for many years now (and hopefully for many more.) What an incredible organization. They are all about education—for floor covering specialists, for their skilled installers, and especially for YOU, the professional designer and the public. I am aware that professionals from a cross-section of specialties read Designer’s Corner and FloorTalk. With that in mind, my goal is to present relevant, timely topics in the months to come to help you make important flooring choices in sync with current design trends.

Some of the readers’ comments have fueled my excitement for doing what I do, and I wanted to share that. A recent column featuring important “must-haves” for aging in place elicited quite a few comments. One reader commented that they are downsizing to a new home for retirement, and this article opened their eyes as to exactly what they should be looking for, especially in flooring.

Floor covering is a big investment, and my features on porcelain, luxury vinyl planks, hardwood choices and carpet seem to earn numerous comments. That tells me that this information is helpful in guiding readers through the selection process. It’s the first step in leading you to the right choices for your home.

The fact that through this website you can find quality WFCA members—professional retailers who you can trust to continue the learning curve and help you find the right floor coverings, is invaluable. Be assured these retailers are among the best in the nation.

So to that purpose, I want to extend a sincere “Thank You” to the first-name readers who leave their comments for me. It is more than gratifying to know you are out there—and looking for more solid information to come your way in the future.

Best to all of you,


Saturday Shopping for Floors, Enterprise, Alabama

Saturday Shopping in Enterprise AlabamaSpending a Saturday in Enterprise, Alabama was an experience for this writer. I admit, I was curious as to what might be different between California floor covering stores and one located in Enterprise. So I visited Lolley’s Floor Coverings and got to meet the Lolley family in person.

The first thing that impressed me was the true southern hospitality. My friends and I were offered coffee or water, and invited to browse at our leisure. To our surprise, half the store was dedicated to flooring, the other half was a boutique-style gift shop! I have never seen that in all my travels, and the charm factor was off the charts.

Lolley Floor Covering and Boutique ShopThe Lolley family started this carpet and flooring store on Main Street, Enterprise back in the early sixties. Passed down for two generations, the idea to add the boutique helped them stay in business through the treacherous recession years (2008 and forward). Small town community service was a part of that decision as well. The owners use their boutique gifts to help support the local hospital’s Relay for the Cure four times a year. Quarterly, they set up a pop-up gift store at the hospital and donate the proceeds to the Enterprise Regional Medical Center. Do you think there is a lesson to be learned from this business model? Very impressive.

Big or small, success is only meaningful if we are of the mindset to give something back to our communities—not just at Christmas, but year-round. Well-done Lolley family–you are a shining example of what’s so great about our industry, large or small. Watch out big box stores. Giving back will win every time.