By Annette M. Callari, Allied ASID; CMG
It’s no secret that natural hardwoods are a hot commodity. So no wonder, other flooring types have jumped on board to recreate the best aesthetic wood has to offer, but in more durable, family-friendly materials. The latest addition to this cache of wood-look floors is a new introduction by Emser Tile announcing their “Reclaim” glazed porcelain tile line.
I have a son in the military who often uses the phrase, “Go big or go home”. And he does go big, of course. Parachutes out of airplanes, serves on the Air Force Special Forces team, and his latest venture will now be pilot training. (…so much for trying to keep him out of harm’s way—never going to happen.) But that’s the way it is. Each generation accomplishes bigger and better things.
The parallel I’m trying to draw here is that the generations of flooring have gotten bigger and better as well. This new launch from Emser is bringing to market an 8” x 71” wood-look plank!!! The look is dramatic, and minimal-width grout lines camouflage that this is tile. Exactly what Emser was striving for—an easy-maintenance, realistic wood look that rivals nature’s best. The color line is also drawn from nature: sand, brown and gray. Use them individually or mix and match to create a stunning compilation (see photo).
Next generation flooring continues to amaze and surprise. Cross-over looks are born out of the need for better functionality. Expect that trend to continue into the future, and undoubtedly all of us can look forward to what’s coming.