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World Floor Covering Association (WFCA) Provides Trend Report from Premiere Floor Covering Show

Anaheim, CA (PRWEB) March 11, 2009 — If the devil wears Prada, then the fashion-conscious demon must walk on animal prints, nude tones, layered looks and leather. For these are just some of the hottest trends in flooring uncovered by the World Floor Covering Association’s fashion scouts at this year’s Surfaces – one of the home market’s top international trade shows – which took place in Las Vegas in February this year.

WOOD AND BAMBOO TRENDS
There were no limits at Surfaces when it came to treatments in wood. High-gloss piano-finish floors that reveal your reflection were seen. As were innovative wood tiles in a surprising variety of whimsical shapes and sizes, including Tetris patterns, puzzle pieces, bricks and even fish scales! New wood surface stains now offer 0% VOC, no off gassing, are non-toxic and of all things, are even edible. Another new process extends the lifespan of hardwood floors with stains that run throughout the wear layer resulting in a highly durable floor that offers everlasting beauty that can be enjoyed for a lifetime.

Bamboo floors were also a hit at the show with one company presenting an assortment of oil-finished “woven” bamboo floors infusing cork strands for added dimension, anti-bacterial properties, soundproofing and insulation.

CARPET TRENDS
Carpet and area rugs were all about texture this year — from shag to loops to contemporary felt discs. Also fashionable are rugs and carpets bound with a hint of metallic fiber just to catch the eye. Animal and nature-inspired looks are also the rage, including panther and leopard skin, tropical leaf and flower patterns, tree textures and tribal designs.

In addition to eco-friendly products, manufacturers were paying close attention this year to allergen reducing products and manufacturing methods. One new line includes a broad selection of carpets that incorporates silver and zinc release, which offer the strongest anti-bacterial technology on the market. Another company debuted new friezes using dye-accented color choices achieved through an eco-friendly solution that saves water and is zero-effluent into streams.

One earth-friendly standout at the show was a new shag carpet made with 80% bamboo fiber yarn and 20% cotton. It has the look and feel of silk without the price tag.

TILE TRENDS
As in the wood and laminate categories, high sheen and transparent shine were the hot trends in the tile category. Long, thin rectangular tiles reminiscent of flowing streams were seen, as well as tiles made from authentic crystal and semi-precious stones. New heat slumped glass tiles impart a sculpted, embossed effect giving the illusion of raindrops on the surface, linen textures, crinkled fabric, sand and slate effects.

LAMINATE TRENDS
The hottest trend in laminates this year was highly reflective, glossy finishes in exotic wood formats, as well as stone looks with “natural” embossed patterns and beveled edging. A brand new introduction includes a hybrid product containing natural cork, leather and linoleum surface-treatments that are stabilized on planks.

RESILIENT TRENDS
New resilient products, including vinyl, cork, leather and linoleum, offered not only environmentally friendly introductions, but product launches that were also easy to clean and offered healthful benefits.

One new launch in the linoleum category achieved the Asthma and Allergy Friendly certification mark — which has never been given to a flooring product before. Another debut was a cork and linoleum hybrid called Corkoleum. It is an eco-friendly alternative to vinyl and laminate flooring that is resilient, warm, scratch and abrasion resistant, and easy to clean and maintain. 100% recycled leather planks were also presented in a broad spectrum of natural shades and textures — from glossy bright red crocodile to supple lizard.

“With today’s economic challenges, people everywhere are focusing more on their home environments and creature comforts,” said Christopher Davis, President and Chief Executive Officer of the WFCA. “Manufacturers across the globe have listened to customers and have delivered an array of introductions that are certain not to disappoint.”

The WFCA’s website – WFCA.org — offers detailed information about these flooring categories. In addition, the website provides answers to the most common floor covering questions. Visitors can also find detailed information and practical tips on every flooring category available, including carpet, hardwood, laminate, ceramic, porcelain, resilient, vinyl, cork, stone and area rugs. An overview of each category provides the pros and cons, a product catalog, manufacturing details, varieties and styles available, things to consider before purchase and how to prepare for installation.

When it’s time to buy floors, WFCA.org offers a searchable database of reputable WFCA retail members across the country. All a user needs to do is enter their zip code to receive a list of suppliers in their area.

The WFCA, official sponsor of Surfaces, is the floor covering industry’s largest advocacy organization, representing floor covering retailers, contractors and allied service providers throughout North America. For more information about the WFCA, visit WFCA.org and WFCA-PRO.org.

Earlier this month we talked about the color trends shown a Surfaces and what’s hot for 2009, Among the colors that were shown were greens, blues, oranges neutrals and warm earthy colors. Here are some tips on where you can use these colors in your home. You can make big changes like changing out the floors or you can make small temporary changes like changing out accessories.

• Choose hardwoods that are warm, rich and earthy in color. If you are considering changing hardwoods, keep these trends in mind
• Choose carpets in warm neutrals or these colors with lots of texture
• Use area rugs on top of those hardwoods that have greens, blues and rich oranges for accent color
• Use accent pullows on the sofa that have these colors
• Change out lamp shades to incorporate these colors
• Change out bedding or using accent pillows on bedding
• Use colorful candles

You can go overboard by using too many of these tips and hints – use these tips wisely! If you decide to make smaller accessory changes you don’t have to make a huge investment to have the current trends represented in your home. Give some of these a try and see  how you like being a trendsetter!

In case you missed the posts on each category of trends from Surfaces – here’s a recap!

Overall

This year there was a significant presence of design and high style with the new introductions. I was concerned with the state of the economy that the product offerings would be safer and more subtle choices. This was definitely not the case!

The color theme seemed to be along the warmer, darker and richer shades. This applies to every category of flooring, more than likely because more and more homes are using mixed types of flooring and they all need to coordinate!

Hardwood

In the up and coming months there are going to be hardwood  styles that are going to change the direction of hardwood floors.  Floors at the show showed higher sheen levels with some that you could almost see your reflection in. These finishes will give rooms and design schemes a totally new look and feel.

The majority of the hardwood colors shown were darker and richer shades. Color shades seen resembled coffee  colors, rich furniture colors and warm spices.

Wider boards are still popular although many narrower boards are still being shown.

There were styles of hardwood shown that were clean, crisp and elegant as well raw, rustic and anything but refined. There seemed to be more options for different design styles than ever before.

Tile

It seemed like almost everyone had tiles that were linear in shape. Shapes ranged from 1×6 to 18×24 and every size in between. Installation examples were shown of these linear tiles used as a stand alone product as well as accents to standard shaped tiles. Some installation patterns used these linear tiles to create stripe effects.

There were introductions of tiles with higher sheen levels than the past couple of years. Mirrored finishes, crystal tiles and polished metals were prevalent. These higher sheens were shown in mosaics and even large format floor tiles. Some of the mosaics were mixed with high polished tiles and unpolished tiles. Finishes like rust and bronze verde took the stage for the patinas.

There will always be beige/neutral tiles out there because there is a place for them, but this year there were many offerings of gorgeous tiles with high ranges of color. The color shades were rich and warm. The shades were mixed between the field tiles and the listellos and decorative tiles so neutral tiles could be used with bolder accents and vice-versa.

Tile sizes ranged from micro mosaics 5/8″×5/8″ to 24″×24″. The interesting thing was to see the mixes of the different sizes. Larger format tiles were mixed with micro and mini sized tiles where in the past we have seen more standard size tiles mixed with smaller sizes that were closer in size to the standard size tiles.

Like hardwood styles, there was something offered for everyone. From rustic natural stone to high polished crystal tiles no design group was left out this year. Look for tiles that are irregularly shaped and formed, bright colors to bold colors to dull, rich and muted colors – something for every style. With the variation in sizes, shapes and colors more design options are possible. Emser tile also reported that the chiseled edge tiles are regaining popularity and are offered at excellent price points and mosaic tiles ares still popular.

Carpet

The carpet shown at Surfaces 2009 this year was a different showing than last year. This year there were not just an abundance of carpet styles and colors, but choices seemed to be quality choices rather than just quantity.

The primary colors that were used for displays were neutrals, but the colors that were shown were wonderful. Oranges, greens, blues, grays and earthy shades of brown took center stage. The oranges and blues were muted and rich. The greens were light and lively. The browns were earthy, coffee insprired and looked like great candidates for hiding traffic! Along those same lines, there were some beautiful heathered products that have more range of color than I think we are all used to seeing in once piece of carpet.

Like other products shown there were patterns that were outstanding. Look for linear patterns, grid patterns and texture on texture patterns. Look for patterns that are not just floral, but floral with a textured background. I think you will be excited about the upcoming releases!

Area Rugs

Talk about texture! Area rugs this year are all about texture. Not just texture, like thick yarns, but texture like felt discs and sculpted carpets. From conservative to comtemporary to outrageous, Surfaces had it all.

The area rug selections compliment the trends in hardwood and other hard surfaces so well it will make you want to remodel just to get a piece of these trends. Your feet are sure in for a treat when walking on all of the textures and soft yarns.