By Annette Callari, Allied ASID; CMG

Global influences continue to flavor interior designs in the U.S. With that in mind, I wanted to share a new “find” with you. Headquartered in Turkey is a renowned manufacturer with over four decades of tile design and production. And yes, they do distribute here in the United States. Ege Seramik is seasoned in the production of porcelain and ceramic tile, with over 40% of their production actually exported to the US and Canada! The demand here for vivid colors and authentic styles is high, and Ege Seramik continues to contribute remarkable tiles to our hard surface market. Let’s take a look at just a few of their newer introductions.


Turkish Tile Showcased | floortalk.wfca.orgThis collection replicates the look of fine Carrara marble, but also offers coordinates you can use to contemporize it to your tastes. “Platinum Parigi” is a glittering metallic 1.2” x 24” liner that brings the right amount of glitz to your room design. Pair that with the “Dressy Relief” tiles, and you add dimensionality to the design as well. Ege Seramik’s marble-look ivory and white tiles, graced with a sparing touch of metallic, are destined to create a memorable interior (as seen here). For more information, please visit


Turkish Tile Showcased | floortalk.wfca.orgThis beautiful wall tile captured my attention and was an absolute must- mention in this article. Walking a more traditional line, Urban Maison New Beige can carry an entire wall or, if used as an accent tile, become a deserving focal point. This is a light-reflective tile that brings soft hues of gold and silver to the design.


World Class Turkish Tile | floortalk.wfca.orgA brand new introduction has just been announced, according to Terri Sparks, a representative from Communications International, who promotes Ege Seramik here in the U.S. According to her, Ege Seramik is excited to introduce NORDICWOOD, a glazed porcelain plank tile with the look of natural wood. This style has a Scandinavian influence and just happens to parallel the huge trend in design to replicate real hardwoods in different (durable) materials.


This series gives the end-user mix and match capabilities that bring the best of Turkish design to your interior. Below is an excellent application of the various designs offered in “Antique”. In addition to the soft mocha hues featured here, Antique also offers a Kyebel Blue mix.

World Class Turkish Tile |

Needless to say, I have just touched the surface of what this incredible line of tile has to offer. Designers are always on the lookout for something fresh and artistic. This line certainly delivers. Explore more to see for yourself just what awaits you from Ege Seramik and their very artistic Turkish craftsmen.

Winning Porcelain “Woods” from Esmer Tile

By Annette M. Callari, Allied ASID; CMG

Reclaim by EsmerIt’s no secret that natural hardwoods are a hot commodity. So no wonder, other flooring types have jumped on board to recreate the best aesthetic wood has to offer, but in more durable, family-friendly materials. The latest addition to this cache of wood-look floors is a new introduction by Emser Tile announcing their “Reclaim” glazed porcelain tile line.

I have a son in the military who often uses the phrase, “Go big or go home”. And he does go big, of course. Parachutes out of airplanes, serves on the Air Force Special Forces team, and his latest venture will now be pilot training. (…so much for trying to keep him out of harm’s way—never going to happen.) But that’s the way it is. Each generation accomplishes bigger and better things.

The parallel I’m trying to draw here is that the generations of flooring have gotten bigger and better as well. This new launch from Emser is bringing to market an 8” x 71” wood-look plank!!! The look is dramatic, and minimal-width grout lines camouflage that this is tile. Exactly what Emser was striving for—an easy-maintenance, realistic wood look that rivals nature’s best. The color line is also drawn from nature: sand, brown and gray. Use them individually or mix and match to create a stunning compilation (see photo).

Next generation flooring continues to amaze and surprise. Cross-over looks are born out of the need for better functionality. Expect that trend to continue into the future, and undoubtedly all of us can look forward to what’s coming.