Design From a French Perspective

By Annette M. Callari, Allied ASID; Chair Holder CMG
Design associates at Kontor in New York City (specialists in workplace design) flew to Paris in January for the Maison+Objet show and shared their feedback with me. Internationally, this show is renowned for premiering new trends in both workplace and home décor. The photography they brought back was interesting and speaks to a coming design direction I thought I would share with you.

If you haven’t heard of “industrial glam”, well you have now. We are on the brink of a design frontier that is melding the best comforts of home design with pure industrial design. I see this as an outgrowth to design’s insatiable desire for contrasting textures. Here are some of the photos from C.S. Brown at Kontor and my commentary on how this will influence floor coverings:


Linear and striated designs - floortalk.wfca.orgLinear and striated designs in lighting are borrowing from industrial design. Line, shape, and form are the building blocks and that will spill over into home interiors. Clean spaces that play with industrial born shapes will become the artwork of our homes. For flooring, we will see porcelain tile, luxury vinyl tile, and carpet creating new styles using linear and large format themes. Once again, it seems that residential design is moving towards commercial design.


Puffy Light Fixtures - floortalk.wfca.orgI didn’t say that I was enamored with everything that came out of Maison+Objet, and these puffy lighting fixtures, in my opinion, missed the mark both at home and in business environments. The shape is pleasing, but it’s a little too avante garde for mainstream residential use. Is there a nugget of wisdom in this for floor coverings? Yes—comfort reigns supreme. Thick, plush carpets, resilient floors with cushioned backings—all of this reflects floor coverings moving away from hard, cold surfaces underfoot.


Mazed Light Fixtures - floortalk.wfca.orgDual-purposed design goods are taking center stage in creative interiors. This picture takes dual-purposing very seriously—the mazed lighting fixtures in this photo are called “white forest” and provide some serious lighting while at the same time, serve as metal wall-art. Carpet manufacturers understand the dual purpose concept. Technologies incorporated into broadloom address soil and stain resistance, eliminate static charge, and provide acoustic buffering. A new twist in flooring comes from Lauzon. Resilient flooring already offers a warmer floor underfoot, but imagine a new feature that helps to purify indoor air! This is exactly the type of dual-purposing that takes flooring to the next level.


Bright Colors - floortalk.wfca.orgInteriors are bursting with color, both at home and in the workplace. Feel free to surround yourself with primary colors, or the colors of spring. Americans are staying in their homes longer, so please discard the idea of decorating blandly for “re-sale value”. Choose the colors you love. What captures your personality? That will give you satisfaction for years to come.


Contemporary Clean Lines - floortalk.wfca.orgThis contemporary setting is at home commercially, and “at home”. Clean lines define the space, and it is my understanding that the room design was created by a notable French chocolatier. That would explain the milk chocolate color of the accent chairs and dark chocolate lacquered coffee table. Notice the extreme long-denier pile of the area rug. Once again, high texture carries the design.


Well there you have Parisian influences that are edging their way into design—and influencing the direction of floor coverings as well. Thank you Kontor for sharing!

CMG Color Forecast—Flooring Report Card

CMG Color Forecast—Flooring Report Card
by Annette Callari, Allied ASID; CMG

What good are color projections if they don’t materialize? A vice president of my company recently asked, “What do you CMG people do? Sit in a top-secret room and use a crystal ball to predict colors?” Amusing—NOT. More like a year’s work of regional research to detect shifts and directions in colors. These regional Color Marketing Group ChromaZone meetings culminate in the yearly Summit Meeting of CMG members where all of the information gathered regionally is synthesized and channeled into the final (two-year future) forecast.

So how are we doing based on the color projections I reported to you early this year? Let’s take a look at real-life flooring products and see how we did so far for 2015.


Omega area rug

Omega

The Omega area rug available through the Home Decorators Collection hit on color harmonies that used most of the warm colors featured in the 2015-2016 forecast. This is a great example of how the projected colors work well together. Notice the gold colored block is a darker shade of the goldenrod color in the CMG color fan above. Utilizing shades (darker) and tints (lighter) of the base colors gives the palette more range.


Shaw berber Caresse carpet in Mountain Haze

Shaw

Shaw’s berber construction Caresse carpet in color Mountain Haze picked up the dark purple forecast color. This color was most watched because it was such a deep, saturated hue. No problem, it translated to soft surfaces beautifully.


Esmer Imagine tile

Esmer

Emser Tile created a fantasy tile that hit the projected blues quite well. This tile to the left is a glass, stone, metal blend called Imagine.


Daltile elemental glass cornflower mosaic

Daltile

Missing above was one color—the electric blue, which I could not find in the Emser line, but see product to the right, as Daltile picked up the color in their Elemental Glass Cornflower Mosaic.


Amtico luxury vinyl tile

Amtico

Luxury vinyl tile embraced the new palette with the Amtico Abstract Spectrum collection. Here is a compilation of the colors offered in that collection. See how many of them you can match up to the CMG forecast fan.


Mannington commercial rubber flooring Tic Toc

Mannington

Mannington Mills has a varied collection of commercial-grade rubber floors. No doubt, the bright pink in the color line-up above was one that was not expected to appear until 2016. But Mannington has already incorporated it into their style “Tic Toc”. Well done. Visit on-line to see the full color range and once again, you will find parallels in the rubber flooring category to most of the forecast colors. (Mannington.com)


Casablanca area rug

Casablanca

In conclusion, the handful of colors reported by CMG not singled out for discussion above, ALL came to life in this artistic Casablanca area rug. Who knew that every one of the projected colors could be woven together to produce a masterpiece like this?


Just in case you think manufacturing USA isn’t watching us closely at CMG, we have proof positive that they not only send representatives of their companies to participate in CMG, they wait for our predictions and count on them to create the fresh, colorful products coming your way. Floor coverings and color marketing work hand-in-hand.