Those Who Listen— Learn
By Annette M. Callari, Allied ASID; CMG
It was such an honor to be asked to host the 2016 Design Council weekend in Las Vegas this month. Karndean Design Floors sponsored the event and invited a chosen group of commercial designers to share what they need, want and use in specifying commercial floors coverings.Several of the designers specialize in hospitality, including restaurants, clubs, hotels and casinos. Others were experts in the multi-family housing market. Both factions came together to share their “wish list”when it came to luxury vinyl woods and stones.
Everyone enjoyed the Friday night glittering panoramic view of Las Vegas while dining at Nove – an elaborate, Italian-inspired fine dining establishment at the pinnacle of the Palms Hotel. We all agreed, it was the most authentic Italian menu ever experienced, and the service was beyond stellar. If you want to feel like royalty, Nove exists to create that feeling for you. A mini-spa morning was then followed by lunch and a creative brainstorming session where ideas were freely shared. I presented the 2016 design trends report and brought real-life examples in both fashions and flooring to share. What fun!
Karndean’s savvy marketing experts gave the designers a sneak peek at the newly launched vinyl-woods in their DaVinci and VanGogh collections (not to mention the top secret Kaleidoscope collection). That got them all excitedly talking and commenting as to which projects they are working on where these newcomers might shine. All the designers generously shared their insights, and were asked what they would like Karndean to consider for future introductions. That part I cannot share with you, but there is certainly an important lesson to be learned from all of this.
Our industry has a wealth of experience and creative wisdom available from the design community—our customers. The most important thing we can do is LISTEN. Rather than fall prey to “the ivory tower syndrome”– approaching product development autonomously from within, Karndean demonstrated the value in truly listening to their valued designers’ opinions. We all came away from the experience realizing something very important had transpired. Good job all!