Viva Italia

By Annette M. Callari, Allied ASID; CMG

Kreoo-Fenice-Graffiti_webNo doubt you have heard that Italians are very colorful people.  Having traveled Italy, I can definitely vouch for that.  Not only their architecture, but their fashion and interiors all embrace color.  And the word ‘colorful’ can be interpreted through personality as well.   I’ve never been to Chiampo Italy, but I would have to say these people are truly colorful, friendly, and willing to please the American market.  At least those that I met personally at Surfaces/Stone Expo all fit that description.

Their tradeshow exhibit was a testament to remarkable craftsmanship using granite, marble, travertine and onyx as blank canvases for their work.  The parent company is  Ferrarigraniti, and they certainly know how to work magic with stone. One of several lines represented by Ferrarigraniti was Kreoo by Decormarmi. These “artists” use precision water-jet machinery to cut organic, curvilinear designs into pure marble, producing stunning visuals with deep tactile dimension to each stone surface.  From a designer’s standpoint, my imagination ran wild as to the possible applications of these unique stone creations: custom fireplace surrounds and mantels; decorative wall cladding for commercial projects; hospitality lobbies; residential backsplashes and elegant tub surrounds—just to name a few.

Kreoo-Pave-Seating-System_webAt the same booth (and if you were at Surfaces, this will jog your memory for sure) another partner company to Ferrarigraniti displayed amazing carved seating, formed from natural woods and hand-sanded to a stunning, satiny finish.  They were shaped like healthy, oversized mushrooms sprouting from a lush forest floor.  Cute is a word I seldom use, but it certainly describes these clever, adult-sized wooden stools very well.  If the Italians were looking for a way to steal attention, they certainly found it.  They stacked the mushroom stools up front, using that to draw crowds into their space to then discover treasures in carved stone.  What a combination!  What ingenuity!   I would suggest you investigate more—it’s worth it.  For more information, or perhaps the Kreoo catalog, contact  Her English may not be expansive, but her willingness to please certainly is.

For more information on flooring visit the World Floor Covering Association’s Consumer Carpet & Flooring Guide.