By Annette Callari, Allied ASID; CMG

Global influences continue to flavor interior designs in the U.S. With that in mind, I wanted to share a new “find” with you. Headquartered in Turkey is a renowned manufacturer with over four decades of tile design and production. And yes, they do distribute here in the United States. Ege Seramik is seasoned in the production of porcelain and ceramic tile, with over 40% of their production actually exported to the US and Canada! The demand here for vivid colors and authentic styles is high, and Ege Seramik continues to contribute remarkable tiles to our hard surface market. Let’s take a look at just a few of their newer introductions.


Turkish Tile Showcased | floortalk.wfca.orgThis collection replicates the look of fine Carrara marble, but also offers coordinates you can use to contemporize it to your tastes. “Platinum Parigi” is a glittering metallic 1.2” x 24” liner that brings the right amount of glitz to your room design. Pair that with the “Dressy Relief” tiles, and you add dimensionality to the design as well. Ege Seramik’s marble-look ivory and white tiles, graced with a sparing touch of metallic, are destined to create a memorable interior (as seen here). For more information, please visit


Turkish Tile Showcased | floortalk.wfca.orgThis beautiful wall tile captured my attention and was an absolute must- mention in this article. Walking a more traditional line, Urban Maison New Beige can carry an entire wall or, if used as an accent tile, become a deserving focal point. This is a light-reflective tile that brings soft hues of gold and silver to the design.


World Class Turkish Tile | floortalk.wfca.orgA brand new introduction has just been announced, according to Terri Sparks, a representative from Communications International, who promotes Ege Seramik here in the U.S. According to her, Ege Seramik is excited to introduce NORDICWOOD, a glazed porcelain plank tile with the look of natural wood. This style has a Scandinavian influence and just happens to parallel the huge trend in design to replicate real hardwoods in different (durable) materials.


This series gives the end-user mix and match capabilities that bring the best of Turkish design to your interior. Below is an excellent application of the various designs offered in “Antique”. In addition to the soft mocha hues featured here, Antique also offers a Kyebel Blue mix.

World Class Turkish Tile |

Needless to say, I have just touched the surface of what this incredible line of tile has to offer. Designers are always on the lookout for something fresh and artistic. This line certainly delivers. Explore more to see for yourself just what awaits you from Ege Seramik and their very artistic Turkish craftsmen.

Design On the Road

By Annette M. Callari, Allied ASID; CMG

Design on the Road - floortalk.wfca.orgI am on the road again–this time traveling on the East Coast to Rochester, New York. A cousin of mine just opened a new upscale wine bar in Rochester and invited me to come see it while I was in town. Of course, I said yes, wanting to see how the interiors turned out. I was praying it would be a good design, because as a professional designer, I cannot lie. I might be courteously quiet, but I cannot lie about design. Here’s the good news. I didn’t have to be conspicuously quiet because it was very well done. Let me share some of the elements with you and tell you why they worked.


This beautiful building was originally purposed as a bank, dating back to the early 1920’s. The exterior had beautiful Palladian (arched) windows, set into the original red-brick façade. Cousin Louie settled on turning the interior into an elegant Art Deco space. Art Deco was high-fashion for interiors of the 1920’s through the 1930’s, so a great choice!


If you can’t make the interior look authentic to the period of design you’ve chosen, hire a professional to help. Especially if you are investing heavily in transforming a space (whether residential or retail), authenticity is important. Art Deco was a glamorous design mode. Lavish fabrics, with elaborate trims were important. Our subject wine bar (called “Brass”) brought this element to life with floor to ceiling midnight-blue velvet draperies trimmed with custom fringe. The panels were tied back to give a cozy feel to the interior and let in lamplight from the East Avenue street lamps outside.

Also a trademark of the era, bold geometric patterns helped defined Art Deco. The broadloom carpet chosen for the space was gray, blue and black in a large grid pattern. It looked like carpet tiles, but I was assured it was commercial grade broadloom, specifically chosen for this design. Not every family member approved of the bold zigzag upholstery paired with black leather for the booth seating, but this was a “home run” choice. Again true to the Deco era, a bit of shock value was always a good thing. The colors reflected what was in the carpet, but on a much bolder scale. Nice!


As you might guess, the lighting for a wine bar (craft beers and cocktails too of course) would be especially important. The lighting system was complex, adjustable by multiple switches. Several levels of lighting were all on dimmer switches to allow for mood lighting. Add to the ambient lighting this special touch: electric blue LED rope lighting highlighted the interior architecture. Picture each of the grand arched windows outlined with recessed blue lights. It draws you in and creates a luxurious blueaura at the same time. From the outside, you are drawn to the building as it appears to have an inviting glow. Color and lighting are powerful! Use it to your best advantage as you redesign your own setting. By the way, this lighting system was programmed to be multi-chromatic. Color can be changed to suit the occasion.


More than I can say, accessories can transform a space. I already mentioned the eight high-arched windows in this space. EACH was complemented with a low table (sill height) with an art-deco shaded lamp on each table. The result was amazing. Homey, warm, yet elegant was the goal and it was accomplished. One signature of the Art Deco style was use of decorative mirrors. Needless to say, the classical style mahogany bar was bejeweled with beautiful etched and beveled mirrors the entire length of the bar. Reflecting the soft glow of the blue lights around the windows was an added advantage. A stunning touch: the entire ceiling was clad in beveled mirrored tiles.


The carpeted area beneath the low tables and bench seating was perfect. Acoustics are especially important in a gathering place like Brass, and the carpet helps absorb sound. Especially if you have high ceilings (these were 20 foot high beveled-mirrored ceilings), sound will bounce and distract from easyconversation if you don’t take steps to neutralize it.

Travertine-look porcelain tiles were chosen to run the length of the bar from the front portal to the back exit. Spills are inevitable if serving food and drinks, so again, a good choice. With such a high-end ambience, you might ask why Louie didn’t use real travertine. It’s expensive, it’s very porous and will stain easily, and he needed something easily cleaned. Porcelain tile was the perfect choice.


Roped stanchions, a plush red carpet, lamplight shining out onto the street, all read, “you are welcome here”. Art Deco was synonymous with Hollywood glamour, and to complete the setting, these special touches were pure Hollywood. Louie thought he might keep the props only for the grand opening, but this designer highly recommended he make it a weekly occurrence on the weekends. Exciting interiors are announced by what your exterior says. Curb appeal is a reality not only for homes but businesses as well.

I think I have highlighted the major elements that offer some sound design “take-aways” for you. In this world where there is not enough attention paid to fine interior design, it’s refreshing to see an establishment proudly dressed in high fashion. Nothing left to say except “well done”!