Spending a Saturday in Enterprise, Alabama was an experience for this writer. I admit, I was curious as to what might be different between California floor covering stores and one located in Enterprise. So I visited Lolley’s Floor Coverings and got to meet the Lolley family in person.
The first thing that impressed me was the true southern hospitality. My friends and I were offered coffee or water, and invited to browse at our leisure. To our surprise, half the store was dedicated to flooring, the other half was a boutique-style gift shop! I have never seen that in all my travels, and the charm factor was off the charts.
The Lolley family started this carpet and flooring store on Main Street, Enterprise back in the early sixties. Passed down for two generations, the idea to add the boutique helped them stay in business through the treacherous recession years (2008 and forward). Small town community service was a part of that decision as well. The owners use their boutique gifts to help support the local hospital’s Relay for the Cure four times a year. Quarterly, they set up a pop-up gift store at the hospital and donate the proceeds to the Enterprise Regional Medical Center. Do you think there is a lesson to be learned from this business model? Very impressive.
Big or small, success is only meaningful if we are of the mindset to give something back to our communities—not just at Christmas, but year-round. Well-done Lolley family–you are a shining example of what’s so great about our industry, large or small. Watch out big box stores. Giving back will win every time.